I know you’ve never tried my service before
and that’s the reason I’m writing you now…
“Pay Me Only What You Think This
Amazing $100 Air Conditioning

Super-Tune-Up® Is Worth!!!
$1… $79…$186 or Even Zero!
…I Will Trust Your Judgment And Live
Or Die By Your Decision As Part Of My Bold,
             New Marketing Experiment”

Dear Friend (and I hope, future client),

That’s right.  What you just read is not a misprint or exaggeration of any kind.

            Based on the home you live in, I’m betting you’re an honest person who appreciates a special value.  That’s why I’m willing to let you and 152 other homeowners in Southern California sample my most extensive, exhaustive and valuable air conditioning “rejuvenation” and… You Decide The Price You Want To Pay!… after my factory trained technician has completed the service.

            Why am I doing this?  It’s simple.  I believe you share some of the same characteristics as my Southern California other clients.  Namely, that you appreciate “Ritz” type service.  You know, the kind of “beck and call” response you get if you had a personal service concierge.

            Anyway, the problem is that you probably “don’t know me from Adam” right now.  And I’m sure you’ve been let down, abused and mistreated by companies you’ve bought from in the past.  So, you are wary of any company you haven’t used before… especially one you don’t know.  I also know that I’d love to have you as a client.  So, what to do?

            I could go on for several pages extolling all the virtues and benefits of extending us the courtesy of your business (relax, I’m not going to bore you with that).  What I did decide to do is this.  I WANT TO INVEST IN YOU!

            I am confident that when you sample the service I provide my regular clients you will insist on using Empire Air Conditioning for your future service needs.  And I want you to be able to sample one of my most comprehensive services AT NO FINANCIAL RISK TO YOU.

            Here’s what it’s all about…       

I’m setting aside 152 R22 Freon air conditioner “Super-Tune-Ups” as a marketing experiment for new customers where you pick the price you want to pay… after the tune-up is finished!

            That’s right.  You can choose any amount you think my $100 Super-Tune-Up is worth.  I don’t know how I can be fairer than that.

            Simply give us a call at 1.877.247.6426 and schedule your appointment time.  But please, call right now because this letter was broadcasting last week and soon those 152 appointments will be used up.  Since there are only 152 tune-ups available, it is first come, first served.  This offer will not be extended beyond the limit.

            The only risk you have is calling too late.

            Remember, this Super-Tune-Up will almost rejuvenate your air conditioner to the condition it was in when it left the factory.  You should have lower cooling bills, enjoy more comfort and your system will last longer.

            Every central air conditioner should get this amazing service once a year.

            One more thing.  If your call comes in too late, I still want you to think well of Empire Air Conditioning.  So, I will give you 1 year FREE air conditioning maintenance (a $99 value) just for calling and having us out to your home while helping me with this unique marketing experiment.

            Thank you and I promise that you will love the level of service you get from Empire no matter when you call.

                Yours For Great Service,

 

Jim Eichman

Heating and Air Conditioning

P.S. Remember, you only pay what you think my Super-Tune-Up is worth.  And only after the service is completed for owner occupied homes.

P.P.S. If you have more than one central air conditioner, you can get the Super-Tune-Up for them at the same price you pick also. Make sure you print out the pdf coupon (printer friendly) and present it at the time of service.

Empire

AIR CONDITIONING and HEATING

                                               1.877.247.6426